Firefly

A Fashion Franchise

About Firefly:

Firefly is a premiere fashion franchise with a modern look, boutique feel and shopper’s price tag.

A true original, the Firefly concept was created by an international fashion designer who worked for, and continues to be inspired by, Europe’s hottest labels. Firefly doesn’t copy the looks straight off the runway, it gets them straight from the world’s emerging fashion designers before they hit the runway. This allows Firefly to carry the hottest styles at affordable prices. By keeping up with the latest international trends, Firefly is a step ahead of most fashion retailers while still stocking wearable, day-to-day pieces.

Additionally, Salon at Firefly provides a unique concept of a full-service, modern salon right inside the store. By incorporating a salon into the store concept, Firefly truly helps women walk out of the store feeling hotter than they did when they arrived. Incorporation of the salon concept is not a franchise requirement.

By carrying the hottest European looks at affordable price points and staffing cutting-edge, knowledgeable stylists in the salon, Firefly appeals directly to the newest generation in women’s fashion and overall trendsetters. However, Firefly maintains the belief that simple can be sophisticated and will always carry the classic styles that create the foundation of every look.

By following this extremely successful formula, Firefly is thriving in the country’s growing mixed-use retail and shopping districts by providing a proven business model and attractive profit margin.

Merchandising:

The Firefly business model is simple – purchase the hottest looks in quality fabrics straight from emerging designers at market value, share the savings with the customer to increase sales, and enjoy a solid profit in the process.

Firefly carries all the essentials in women’s fashion:

  • Clothing
  • Accessories
  • Intimates
  • Makeup
  • and more

And offers the staple in salon services:

  • Cut
  • Color
  • Style
  • Blowout
  • Up ‘dos
  • Formal looks
  • Waxing

Training/Resources:

On-Site Training

The Firefly Trend corporate staff will help you every step of the way to ensure you and your franchise are successful. Our professional support staff will train you on-site before your grand opening to teach you the essentials in owning, operating, merchandising and marketing your Firefly Trend store.

The resources you will receive from corporate headquarters include:

  • Operation Manuals

    Easy to read reference materials that provide step-by-step instructions for every process of operating your store and training your staff.

  • Marketing Resources

    We provide a complete marketing plan filled with proven promotions, events and implementation guides.

  • Financial Planning & Projections

    An essential part of any business, you will receive the tools to plan ahead to meet your goals.

Market Support:

Owning a Firefly franchise means running your own fashion boutique without the risk associated with a new business venture. Firefly’s brand recognition and proven business model sets you up to operate a thriving boutique from day one. Add the marketing and professional support you’ll receive as a part of the Firefly family, and it’s a franchise opportunity with every chance of success.

Franchise Process:

The process of opening a franchise with Firefly is simple. Once it is determined that you and Firefly are a good fit, we’ll help you every step of the way including:

  • Site selection
  • Store design and build out
  • Merchandise plan and purchase
  • Corporate and staff training
  • Marketing plan and execution
  • Grand opening support

Franchise Investment:

Owning your own Firefly is an investment in one of the hottest emerging brands giving you and your shoppers a sense of exclusivity carrying the hottest up and coming labels from international designers. Couple that with our solid track record of success and you can rest easy knowing your investment carries little risk.

A minimal initial investment fee of $25,000 will take you from concept to grand opening by providing the following services:

  • Inventory
  • Furniture and fixtures
  • Equipment
  • Site selection and leasing consultation
  • Working capital
  • On-site training and store merchandising

The breakdown:

Initial Franchise Fee:  $25,000

Royalty:  5.5%

Advertising:  1%

Investment Range:  $102,400 to $199,300

The Next Step:

If you’d like to find out more about owning your own Firefly boutique, email info@fireflytrend.com.